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Nike: How Bottoms Happen

Major brand-name stocks often bottom when sentiment gets extremely negative. You can see this with Nike (NKE):

When everyone was yelling “Go Woke, Go Broke” at Nike… smart traders were buying the stock.

And it's up huge!

During severe downturns, everyone wants to run away. But market dynamics frequently prove a contrarian rule: bad news sets bottoms, while good news sets tops. When sentiment reaches peak euphoria and universal praise, a stock is often topping out.

Sami Abusaad elaborates on market/stock bottoms in this video:

And on the flip side, when negative commentary dominates and an asset faces widespread criticism, selling tends to die out sooner than expected. This bottoming process typically unfolds after sharp gap-downs driven by weak earnings reports or narrative headwinds.

When widespread capitulation occurs (fueled by poor financial results or ugly headlines) panic pushes prices to extremes.

And despair often means the darkness is coming to an end.

Holding through the initial volatility of a steep drop requires discipline, but entering when pessimism peaks provides a significant structural edge.

Once the bad news is fully absorbed and reflected in the price, you see a massive spike higher. Sometimes out of nowhere.

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