Tag Archives for " twitter earnings "
Not Even Trump Can Help Twitter!
Yesterday after the close, Twitter (TWTR) announced yet another disappointing quarterly earnings report. On the surface, Twitter has the wind at its back. We just had the craziest Presidential election in history, and the most active global news flow I’ve ever seen. Black Lives Matter. Migrant crisis. Syria. The Brexit. Italy’s No Vote. Right wing nationalist movements rising worldwide. There’s never been more stuff to talk about! Heck, President Trump Tweets so often that you’d think he owns the stock. Plus, Twitter gets a staggering amount of exposure from the media. Athletes and celebrities’ feeds are constantly promoted on the mainstream media. Yet Twitter’s ad revenues DECLINED year-over-year in Q4. Facebook (FB) grew ad revenues by 53%! And Facebook has a revenue base that’s 10 times as big! So what’s the deal here? Aside from the fact that Twitter is not user-friendly and offers little in the way of instant gratification — Facebook has the greatest advertising platform the world’s ever seen. It has in-depth personal information on almost 2 billion people. Think about it. Odds are, Facebook knows: 1) Your full name, age, location, marital/family status, and employment history 2) All of your hobbies and personal interests 3) Your political affiliation 4) What websites you visit 5) What companies you buy from 6) Who you talk to 7) Where you go Twitter surely has some of this data, but it also has some major disadvantages: 1) A smaller user base, and smaller data set 2) More anonymity Speak to anyone in the Internet marketing world, and you’ll know that businesses are tossing huge sums of money at Facebook and Instagram ads. Twitter? Not many folks seem to care.
Continue Reading -->Twitter Is No Fun, Can’t Offer Proper Guidance
I’ve been a long-time bear on Twitter (TWTR) and the company’s lousy quarter just reinforced the fact that it has 2 major problems: 1) User Experience As I’ve said before, unless you have a lot of followers, Twitter isn’t much fun. You don’t get much engagement relative to platforms like Facebook (FB) and Instagram. Meanwhile, go out and find any teenager and ask them what platforms they’re focused on. They’ll say Snapchat and Instagram, which offer more engagement, are easier to use, and are just plain more fun than Twitter. Not everyone can come up with clever one-liners, but everyone can take a selfie or shoot a quick video. This has to change. Twitter has to become FUN to use. 2) Guidance I’m baffled by Twitter’s inability to set its guidance bar low enough to generate real beats. For Q2 (reported yesterday), Twitter guided for $600 million in revenues. At the time (4/26), that was 12% below street estimates. And Twitter only beat it by $2 million in revenue! In Q1, Twitter actually failed to hit its own guidance, even though its guidance was 5% below street expectations when issued. Any smart company offers guidance low enough to beat. So if Twitter can barely beat its guidance, it says 1 of 2 things: either they continually overestimate their own revenue momentum, or they need to take investor relations 101. Given that their CFO is a former high-profile Wall Street analyst, I think it’s the former. Now if Twitter can’t beat its guidance for Q3 — which implies just 7% revenue growth — we’re looking at a single-digit stock unless it gets taken over. Perspective We have to remember that at one point, Facebook (FB) — the undisputed king of social and perhaps the greatest digital ad platform the world has ever seen — was at one point down and out. So a turnaround can’t be completely counted out, assuming Twitter can drastically improve its user experience. (I don’t have faith myself) That’s the first step to getting the numbers to turn, though throughout history, I can’t remember a single successful turnaround of a social media platform. Friendster… nope. MySpace… nope. AOL… nope. Google+… nope. For now, this chart below tells you everything you need to know about Twitter: It plots the 2017 consensus revenue forecast (red line) against Twitter’s stock price since the IPO. This is a good illustration of the trend of growth expectations for the company. In early 2015, analysts expected over $5 billion in 2017 revenues. Now they’re forecasting under $3 billion. That red line needs to start going up. Soon.
Continue Reading -->Twitter: It’s Not About Earnings, It’s About the Reaction
I could post my numbers here and say that Twitter‘s gonna beat on EPS, have inline revenues, and the guide conservative, but frankly folks it doesn’t matter. For Twitter and this quarter, I think it’s all about the reaction to what they say. And what they are saying is new messaging and the messaging they should have had all along, which is about total platform engagement and the growth of that. Not the MAU metric, especially as Twitter doesn’t give themselves that soft-shoe MAU measurement. Twitter has never measured MAU’s the same drab way most every other social media company does. They hold their MAU’s to a higher standard than does FB, LNKD, and pretty much everyone else. But Adam Bain has been quite vocal about Twitter’s total audience and if that is where the commentary goes, Twitter is at least worth twice what it is today just given industry comps. Now I’m not going to say that Twitter’s quarter is totally meaningless on either something very good or very bad. A huge beat or a huge miss will obviously move the stock. But I’m not sure Twitter posts a quarter that is a big “financial surprise.” It’s all about assessing the opportunity and the future growth. The most encouraging “change” of late is the large ramp in video content and live streaming deals. This is definitely a notable positive change. A few more deals as well as “applications” that Twitter can keep bolting on and they will increase the “non-logged” audience as well as MAU’s. Simply put, there’s nothing more useful than Twitter from a personal and business tool in the social media space. Over time we will find out just how valuable that utility is to the company and others that are still activity building money making 3rd party apps using Twitter’s data. Oh, I will say that everyone that keeps playing Twitter for the M&A takeout will likely be disappointed, assuming they don’t hold it long enough. The single worst thing Twitter can do is sell itself for a premium over its currently depressed stock value. In fact, the more I look at the economic landscape I’m starting to think that LNKD made a huge mistake selling to MSFT. Why? Because if this US and Global economy does what I think it’s going to do, the next phase will be a material change in jobs growth, especially of better paying jobs. I also think salaries and wages could start increasing again. It’s very overdue for such a change as they haven’t risen in any material ways since 2006. That’s a decade folks. Thus, in a strengthening economy that grows Jobs, LNKD probably just sold itself for $5-10B less than what it would have risen to again on its own, And possibly $10-20B less than maybe they could have sold the company for in the future. Now just think that Twitter’s total addressable market is for sure 5X and possibly as much as 15X what LNKD’s TAM is, and you can see the potential for massive catch-up. However, that isn’t going to occur in weeks or on a single earnings report, especially one where the company has just finally figured out its correct messaging. Bottom line, I’m not sure the numbers for Twitter will be much of a surprise and I do very much think they will continue to guide conservatively. That is also a new and very positive long-term change which finally just occurred last quarter. However, if Twitter can keep tapping into to it’s “non-logged” usage which is roughly 500mm a day and grow that to the point where Twitter’s combined audience grows from the current 800mm total to 1.0-1.2Bish… we have a powder keg to the upside. And that is what I think the long-term path of Twitter is. The last thought I will leave you all with is IBM’s Watson. Is there a more important data stream to Watson than Twitter’s? I doubt it. And that’s just one example. I find it interesting that no one even talks about the Twitter Data license revenue anymore. But it hasn’t gone away and keep growing at a very strong rate. Once this stream’s base is big enough, it will become another key value driver for the shares. In the meantime, I’ll still be selling rips and buying dips but will retain a large slug in my core holdings for what I still believe should be a multi-bagger move. P.S. — I’d add one more thing. I think we are very close to a peak FB, Instagram, Snapchat type moment. IE., where the use of fun but sorta useless and definitely time-wasting social media platforms starts to see materially decelerating growth. That usage growth might itself even turn negative. If that occurs and Twitter’s use stays steady or even starts increasing again, that could be a whopper of an “inflection moment”. Moreover, I’ve not even baked that moment/turn into my long-term case, but it’s something I’ve been thinking about lately. As to me it’s very similar to thesis to where I called “peak Android” and noted that I thought iOS would see a massive increase and uptake of usage back in 2013. And I definitely think it’s worth noting that I’m having the above thought more frequently of late. ********* This was a special bonus edition of Sean Udall’s TechStrat Report. Click here to learn how you can get Sean’s best stock picks straight to your inbox.
Continue Reading -->